Client: Anschutz Café
Location: Breckenridge, Michigan
Industry: Food & Beverage

Background

Anschutz Café is a beloved local restaurant in Breckenridge, Michigan, known for its strong community ties and frequently changing menu. While the café was thriving in spirit, its technology was stuck in the past. Their point-of-sale (POS) system had not been updated since 2009, creating serious limitations for both staff and customers.

Challenges

• Outdated POS System: Their system was nearly 15 years old, slow, and inefficient.

• High Processing Fees: They were paying an average of 3.25% in monthly fees, eating into profits.

• Lack of Flexibility: Menu updates were difficult, making it hard to adapt to customer preferences or seasonal specials.

• Server Limitations: Servers could not take orders tableside, slowing service and limiting tip opportunities.

• No Cloud Capabilities: No way to manage or access real-time data or connect with modern apps.

• Missed Opportunities in Customer Engagement: With no digital tools, customer loyalty could only be built organically, limiting growth.

Our Solution

We partnered with Anschutz Café to modernize their entire operation by implementing Clover POS, tailored to their specific needs.

Key Actions:

• Lowered Processing Fees: Negotiated a rate below 2.5%, saving them approximately $400/month.

• Tableside Ordering: Equipped staff with handheld Clover devices, allowing servers to take orders directly at the table—leading to faster service and higher tips.

• Custom Menu Setup: Rebuilt and digitized their dynamic menu, making updates quick and easy.

• Hands-On Training: Spent a full week onsite in Breckenridge to train staff and ensure a smooth transition.

• Customer Loyalty Apps: Leveraged the Clover App Store to implement tools for promotions, loyalty programs, and customer engagement.

• Stronger Communication: Enabled the café to easily reach customers with notifications for specials, happy hours, and community events.

Results

• $400/month in savings from reduced processing fees.

• Faster, more efficient service with handheld ordering devices.

• Increased server earnings from higher tips.

• Streamlined menu management, reducing frustration and errors.

• Improved customer loyalty with digital engagement tools.

• Enhanced community connection through regular digital communication.

Conclusion

Anschutz Café’s digital transformation has not only streamlined their operations but also strengthened their bond with the community. By switching to Clover, they modernized their business, saved money, empowered their staff, and created new opportunities to delight their customers.

Anschutz Café is now set up for sustainable growth—without losing the local charm that makes it special.